Google Maps shows a small pack of three businesses for most local searches, like "plumber near me". Getting into that pack starts with a complete Google Business Profile: the right category, a real address, your hours, and photos. A profile with gaps ranks below one that is filled in.
The second factor is consistency. Your name, address, and phone number should match on your website, your profile, and any directory that lists you. When Google finds the same facts in the same format, it trusts them.
The third factor is reviews, and the way to get them is to ask every customer. A steady stream of recent reviews moves the needle more than a single burst. Then your website reinforces all of it with on-page titles, descriptions, and a local schema that states who you are and where you work.
Signal sets up on-page SEO, your Google Business Profile, and the schema and identity files as part of every build. It is set up once at launch, not sold as a monthly retainer.
Keep reading:
The Google Business Profile checklist How to get more reviews What is local SEO? More about Local SEO setup