Local SEO is the work of showing up when someone nearby searches for what you sell. It has three parts: your site, your Google profile, and the citations that repeat your name, address, and phone.
It is less mysterious than national SEO. You are not competing with the whole internet, just the other shops in your area, and most of them have neglected profiles and slow sites.
We set all three parts up at launch on every build. It is included, not a retainer, because a site that cannot be found did not really get finished.
Keep reading:
How to rank on Google Maps The Google Business Profile checklist How to get more reviews More about Local SEO setup