Local SEO is the work of showing up when someone nearby searches for what you sell. It has three parts: your site, your Google profile, and the citations that repeat your name, address, and phone.
It is less mysterious than national SEO. You are not competing with the whole internet, just the other shops in your part of Metro Detroit, and most of them have neglected profiles and slow sites.
We set all three parts up at launch on every build. It is included, not a retainer, because a site that cannot be found did not really get finished.
The three legs
Your website proves what you do and where. Your Google Profile is the listing customers tap. Citations are the directories that repeat your facts.
When all three agree, Google trusts the facts and ranks you. When they disagree, even slightly, you leak rank to the shop that has them straight.
Why local SEO is winnable
National SEO means competing with corporations and their budgets. Local SEO means competing with the nine other shops in your category in Metro Detroit, and most are doing nothing deliberate.
A complete profile, matching facts, steady reviews, and a fast site put you ahead of most of the pack inside a few months.
What we set up, and what you keep doing
At launch we wire the on-page titles, the schema, the identity files, and the profile. That is the one-time setup most businesses never get.
You keep doing the part no one can do for you: answering reviews and asking for them. That steady drip is what compounds.
Quick answers.
How is local SEO different from SEO?
Local targets map results and city searches; national targets broad keywords. Local is faster and cheaper to win.
Do I need to blog weekly?
No. Correct facts and real reviews beat a neglected blog.
How much does local SEO cost here?
It is included in every build. We do not sell it as a monthly retainer.
How do I know it is working?
Watch the map pack for your top searches and your call volume. Both move within a quarter.
Related notes.
Keep reading:
How to rank on Google Maps The Google Business Profile checklist How to get more reviews More about Local SEO setup